99 - Why Blending Human Workers with Smart Warehouse Tech Is the Future of Family Businesses

Ed Delia

Published on: 20/04/2026

In this episode of Growing Up B2B, host Ed Delia interviews Humberto Rodriguez, Founder and CEO of Supplysoft, a company helping small and mid-sized businesses implement warehouse management systems. Humberto shares his journey from an early fascination with computers to founding Supplysoft as a family business alongside his wife and extended family. The conversation explores the challenges of blending family and business, the importance of technology adoption for small businesses, and how Supplysoft helps warehouses scale by replacing tribal knowledge with systematic processes. Humberto also discusses his vision of humans supported by technology and Supplysoft's evolution toward an advisory, AI-driven model.